UK Pornography Site Visits Falls Following Age Verifications, Yet Virtual Private Network Usage Surges, States Watchdog

Traffic to pornography websites in the UK has fallen significantly after the introduction of age-checking measures this summer, according to the country's communications authority. Simultaneously, the use of tools designed to dodge these blocks has increased.

Immediate Drop in User Numbers After Rule Implementation

The enforcement of age verification on 25 July caused an immediate fall in visits to leading pornography sites, such as the leading provider in the UK. Data reveals that visitor numbers to this site in August reached 9.8 million, a decrease of 1.5 million compared to the equivalent month in 2024.

Overall, visitor numbers to the ten top adult services in the UK have now stabilized at a “lower level” than prior to the late July deadline. Later analysis indicates this slump in viewing persisted past August.

Surge in Virtual Private Network Usage to Evade Restrictions

In response to the new regulations, adoption of Virtual Private Networks (VPNs)—which can get around geographic restrictions by routing connections via another country—surged following 25 July.

Usage reached a high at more than 1.4 million in mid-August, rising from approximately 650,000 people prior to the verification began. However, the watchdog stated that VPN usage has afterwards decreased, with latest numbers standing at approximately 900,000. It added that the level of daily VPN use is “much lower” than traffic for pornography services.

Teenagers Responding to Harmful Online Content

In other findings, the regulator's report found that about 60% of young people aged 11 to 17 had acted after encountering distressing content on the internet. Actions included flagging the content to the site to blocking the user who posted it.

This survey was conducted before new rules came into force that require platforms to stop children from seeing harmful content, including material related to suicide and pornography. The primary way young people encountered such content was by looking through a platform timeline, indicating that algorithms were showing inappropriate material.

Ministers Announce Review of Pornography Laws

Separately, the ministers stated it would examine the legislation relating to pornography to assess whether it is “fit for purpose” in the modern online world.

“The examination will look into the efficacy of the existing law in relation to making illegal, among other things, damaging depictions of familial abuse and any types of pornography which promote the abuse of children,” stated a government official.

Advocates Push For Tighter Digital Controls

Advocates for tighter regulation of adult content have called on the authorities to outlaw so-called “barely legal” material. This includes content featuring simulated familial abuse or that appears to promote abuse by casting young-looking adults portraying children.

Suggested changes to legislation aim to:

  • Prohibit pornography where performers are mimicking children, often filmed in settings like children’s bedrooms.
  • Broaden the crime of creating an exploitative portrayal of a child to cover material where an adult plays the role of a child.
  • Introduce tighter controls on incest-themed pornography, which studies suggests is often promoted by platform systems.
  • Introduce additional restrictions on “nudification” software, potentially making it an illegal act to possess software designed to generate non-consensual nude images.
  • Create a new, independent regulatory body to perform spot checks on pornography sites and respond to complaints of illegal content.

The advocates argue that these measures would ensure the protections that have existed for decades in the physical world finally apply to the digital age.

Martin Hancock
Martin Hancock

A seasoned blackjack strategist with over a decade of experience in UK casinos, specializing in card counting and risk management.