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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – following McLaren were valued at £3.5bn in a change of ownership structure in September.

Wolff, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes and industrial group Ineos, who each also own one-third of the company.

A Mercedes spokesperson said: "We are providing no official statement on this. The governance of Mercedes F1 stays unchanged, and all three partners are dedicated to the ongoing success of the brand in Formula One."

Financial Increase

The deal would represent a substantial rise in value of Mercedes F1 since Ineos Group bought its share for £208 million in 2022.

The rise reflects the growth in market values of Formula 1 outfits recently due to the increasing appeal of Formula 1 around the world.

This trend was evident with the success of the Formula 1 film featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing movie and the highest-earning sports movie ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, behind McLaren, with three races left in the current championship.

Their lead driver George Russell has won 2 of the 21 grands prix this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

MH
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